Tourism Destination Marketing & Management
in a Post-Covid Cape Breton

Please check back next week to view all the video segments from today's conference.

Agenda

10:00 am
Welcome and the Current State of the Cape Breton Island Tourism Industry
Dr. Keith G. Brown, Managing Director, World Tourism Institute, Cape Breton University and Terry Smith, CEO, Destination Cape Breton

Welcome Message

Matthew Patles, Eskasoni Cultural Journeys, Bachelor of Hospitality and Tourism Management Student, Cape Breton University

10:15 am
Cape Breton University, COVID-19 and Tourism
David C. Dingwall, President and Vice-Chancellor, Cape Breton University
10:30 am
The Economic Outlook
Geoff Lacher, Senior Economist, Tourism Economics
Thomas McGuire, Economist, Co-founder and Principal, Group ATN Consulting

Moderator: Rodney MacDonald, CEO, Colaisde na Gàidhlig / The Gaelic College

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Thomas McGuire's Presentation
11:00 am
The Recovery of Cruise Tourism
Dr. Sheree-Ann Adams, PhD, Adjunct Professor, Shannon School of Business, Cape Breton University, Tourism Advisor, Tourism Services Ltd.
Dennis Campbell, CEO, Ambassatours Gray Line

Moderator: Marlene Usher, CEO, Port of Sydney

11:30 am
The Adventure Tourism Opportunity
Ross Cloutier, Adventure Tourism Specialist, Bhudak Consultants
Martin Kejval, Development Director and General Manager, Ski Cape Smokey

Moderator: Kelly Deveaux, Visitor Experience Manager, Cape Breton Highlands National Park

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Martin Kejval's Presentation
12:00 pm Lunch Break
12:45 pm
Bachelor of Hospitality and Tourism Management Students – Work Experience Video

1:00 pm
Opportunities in Indigenous Tourism
Keith Henry, President and CEO, Indigenous Tourism Association of Canada
Darrell Bernard, Owner, Kluskap Ridge RV & Campground

Moderator: Robert Bernard, Nova Scotia Indigenous Tourism Enterprise Network

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Keith Henry's Presentation
1:30 pm
The Return of Events
Grant MacDonald, GM Events Inc., Sport Tourism Canada
Stacey Oxner, Director, Events Nova Scotia

Moderator: Terry Smith, CEO, Destination Cape Breton

2:00 pm
When will this Pandemic end?
Dr. Lisa Barrett, MD, PhD, FRCPC Assistant Professor, Division of Infectious Diseases, Dalhousie University

Interviewer: Dr. Keith G. Brown, Managing Director, World Tourism Institute, Cape Breton University

2:20 pm
The Culinary Tourism Opportunity
Daryl MacDonnell, Chef/Owner, Woodroad Restaurant
Alicia Lake, Executive Director, Cape Breton

Food Hub Moderator: Gordon Stewart, Executive Director, Restaurant Association of Nova Scotia

2:50 pm
Wrap-Up

*Tourism operator videos will be featured throughout the day. These videos will provide a glimpse into the 2020 season.
Time will be allocated at the end of most panels / interviews for audience questions.

Conference Presenters

Dr. Keith G. Brown, Managing Director
Dr. Keith G. Brown, Managing Director

World Tourism Institute, Cape Breton University

Terry Smith, CEO
Terry Smith, CEO

Destination Cape Breton

Matthew Patles, Heritage Interpreter
Matthew Patles, Heritage Interpreter

Eskasoni Cultural Journeys

David C. Dingwall, President & Vice-Chancellor
David C. Dingwall, President & Vice-Chancellor

Cape Breton University

Geoff Lacher, Senior Economist
Geoff Lacher, Senior Economist

Tourism Economics

Thomas McGuire, Economist, Co-founder and Principal
Thomas McGuire, Economist, Co-founder and Principal

Group ATN Consulting

Honourable Rodney J. MacDonald, E.C.N.S.
Honourable Rodney J. MacDonald, E.C.N.S.

CEO, Colaisde na Gàidhlig / The Gaelic College

Dr. Sheree-Ann Adams, PhD
Dr. Sheree-Ann Adams, PhD

Adjunct Professor, Shannon School of Business, Cape Breton University

Dennis Campbell, Chief Executive Officer
Dennis Campbell, Chief Executive Officer

Ambassatours Gray Line

Marlene Usher, CA, CPA
Marlene Usher, CA, CPA

Chief Executive Officer

Ross Cloutier, Adventure Tourism Specialist
Ross Cloutier, Adventure Tourism Specialist

Bhudak Consultants

Martin Kejval, Development Director
Martin Kejval, Development Director

Cape Smokey Holding Ltd.

Kelly Deveaux, Visitor Experience Manager
Kelly Deveaux, Visitor Experience Manager

Cape Breton Highlands National Park

Keith Henry, President and CEO
Keith Henry, President and CEO

Indigenous Tourism Association of Canada

Darrell Bernard, Owner
Darrell Bernard, Owner

Kluskap Ridge RV & Campground

Robert Bernard
Robert Bernard

Nova Scotia Indigenous Tourism Enterprise Network

Grant MacDonald
Grant MacDonald

GM Events Inc., Sport Tourism Canada

Stacey Oxner, Director
Stacey Oxner, Director

Events Nova Scotia

Dr. Lisa Barrett, MD PhD, FRCPC
Dr. Lisa Barrett, MD PhD, FRCPC

Assistant Professor, Division of Infectious Diseases, Dalhousie University

Daryl MacDonnell, Chef / Owner
Daryl MacDonnell, Chef / Owner

Woodroad Restaurant

Alicia Lake, Executive Director
Alicia Lake, Executive Director

Cape Breton Food Hub

Gordon W. Stewart, Executive Director
Gordon W. Stewart, Executive Director

Restaurant Association of Nova Scotia